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Founded in 2014, Loloi has established itself as a fashion leader specializing in high-end area rugs. Its design aesthetic combines traditional styles with up to date colors and finishes. During its first decade in business, its has won five prestigious industry ARTS awards for "Best Area Rug Manufacturer," "Outdoor Living," and "Green Manufacturer" for its designing beautiful rugs, sponsoring traditional craftsmen, and following environmentally responsible practices.