If you’ve ever attended an inaugural ball, red carpet premier, society wedding gala, or a major political fundraiser in the Washington D.C. area, you’ve probably seen the work of Andre Wells. An event planner par excellence, Wells has coordinated more than 4,000 events in the U.S. and internationally. We’re exhausted just thinking about that many parties!
We recently caught up with the busy Mr. Wells long enough to ask him some questions about event planning.
Gracious Style: How did you become an event planner?
Andre Wells: After years as a buyer I found a passion for the event planning aspect of my job. After a quick stint in the catering industry I was compelled to start my own business and create my own visions.
GS: What was the most complicated event you’ve planned?
AW: All events are complicated, because you are essentially bringing to life the vision of others through your own vision. You want to create unforgettable memories and the most positive experience for clients and their guests which takes a lot of foresight.
GS: How do you make an event more memorable?
AW: There are many ways to make an event memorable. For corporate or branding events you want to incorporate your brand through many elements of the event without being overbearing. Being aware of all the senses when you are planning your event is also important. Smell, touch, sight, etc. all have to work in harmony. The most important thing is flow. Having the intuition to foresee the needs of guests is key.
GS: What advice would you give to someone who’s planning to work with an event planner?
AW: Personally speaking, tenacity is key. Event planning is a job that requires you to manage expectations, emotions and most importantly, managing them with a budget in mind.
It is also important to ask questions and find a balance between creative input and the integrity of the company’s vision. Lastly, try to get as much experience and knowledge in every aspect of production from technology, to floral, to the culinary arts.
GS: What advice would you give to someone who’s planning a large event, such as a wedding, without a planner?
AW: Preparation is key. Use lists and make sure you are not too busy on the big day to enjoy it. If you are planning a wedding with no planner I urge you to hire help on the day and free your mind to enjoy your moment.
Thank you so much, Andre … you are just amazing and we love what you do!
To learn more about Andre’s work, click here.
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