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The Vietri Story: Handcrafted Italian Dinnerware



 

The VIETRI story is one of family and friends.  In 1983, Lee Gravely took her daughters, Susan and Frances, on a trip to Italy.  They were delighted by the colorful, handpainted dinnerware made by local artisans and used in the legendary San Pietro Hotel.

Lee, Susan and Frances toured the factory and fell in love with the artisans’ skills and charming patterns.  They learned that the factory exported very little to the United States, so they left with a trunk full of samples and dreams of bringing the brand to the U.S.

The three women named the company VIETRI for the small fishing village where the factory was located, Vietri-Sul-Mare.  Today, VIETRI is the largest U.S. importer of exclusively Italian, handcrafted ceramics, stainless and pewter flatware, mouth blown glassware, lamps, urns and planters for home and garden, dining and decorating.  The company remains true to their family origins, and is still run by Susan and Frances Gravely.

Families of artisans handcraft many of VIETRI’s products using centuries-old techniques that have been passed down through generations. The subtle color from a paintbrush and the curving stroke of the artist’s hand are never repeated in quite the same way, making each VIETRI piece truly unique.

VIETRI’s products are made from the Earth with natural materials, including black clay and terra cotta.  Nature also provides endless inspiration for VIETRI artisans.  Notable collections include Sara’s Vista, displaying romantic views of the Tuscan countryside, Incanto Mare Turtles, honoring the beautiful sea creatures, and the collection that started it all, the classic Cucina Fresca.

VIETRI’s fashion-forward yet classic Italian collections combine the richness of European culture with a sophisticated American spirit.  Most pieces are microwave and dishwasher safe, so you can enjoy them for everyday, casual dining.  The collections – which now include dinnerware, flatware, stemware, and linens – are designed to be mixed and matched for a uniquely elegant dining experience that expresses your individual style.

At Gracious Style, we are proud to welcome Vietri to our collections.  To view the entire collection of Vietri dinnerware, flatware, stemware, and linens, click here.

Gracious Style is an online retailer of sophisticated, high-quality products for every room in the house.  We love helping others create warm and welcoming rooms for themselves.  To read more, visit our blog.